“My crown is called content,
a crown that seldom kings enjoy”
Creating content for our clients is a process. No two clients are the same even if the clients are in the same industry, knowing this, getting to know the client is key.
Let's look at a product that you know Coke Cola, just saying Coke Cola in your mind you see the Red and White logo.
Now think of Coke Cola in a can, you hear the pop and fizz in your mind when the can is being opened. That is the power of great content creation and that comes from knowing the client and there is one more thing, what feeling did you feel from reading this about Coke Cola? Was it Joy???
"Creativity is piercing the mundane to find the marvelous"
As we are in a creative industry we look at the lessons learned from the masters of visual art and communication. Also learning from mentors of advertising and marketing, to get someone to respond or react to a message in the form of an ad or commercial is true creativity